Explore insights from Craig
I work on the business-side of UX Design. Sitting at the intersection of business, technology and design, reducing friction and creating value is what I love about what I get to do on a daily basis.
In my 10+ years in the UX industry working with amazing clients such as: Amazon, Microsoft, F5, Starbucks, T-Mobile, Belkin, Disney, SAP Concur, Qualcomm, Premera, HMA, and JAMS, I’ve found that there is a common pattern that lends itself to successful digital projects and I look for those patterns to identify right-fit clients and right-fit projects for UpTop to take on. This creates a win-win situation for UpTop and for our client. Our client finds tremendous value in what we do, and our team finds great satisfaction in providing that value.
Strategically, I keep an eye on the horizon regarding business and industry trends, new technologies, new tools & methods that help us to provide an outside-in perspective to the work that we do. I love learning, and I’m very curious. Remember the kid that keeps asking their parents “why”? That’s me when I was a kid, and now I get to do that as an adult and not get put in a time-out.
Internally, I get to provide input and leadership to ensure that we are focused on the right things and moving in the right direction. Business Development and Account Direction are my primary functional responsibilities. To be effective in this client-facing role, I believe that being involved in the shaping of our team, our culture, and our client engagements is where my unique abilities provide the highest value.
Outside of work, I love spending time with my wife and three kids. I love seeing the world through my children’s eyes and hearing them describe the things that they are noticing and learning. I am an avid fan of the UW Huskies and Seattle Seahawks and my favorite getaway is the beautiful island of Maui
I earned my B.A. degree in Communications with a focus on Consumer Behavior and a Software Product Management Certificate from the University of Washington.
