Journey Mapping

Journey mapping is the process of creating a visual representation of every interaction your users have with your brand to accomplish a goal. It allows you to see your brand from the users’ perspective so you can design a better experience and build trust along the way.

We will work with your team to populate the user’s journey with key data points, creating actionable insights along the way. As a result of the journey map, we can then perform a exercise on a specified opportunity of the map to test out new solution ideas.

At UpTop Health, we are experienced at creating customer journey maps and helping you leverage the results.

• Persona. Selecting the specific users’ point of view helps to accurately map their experience
• Goal. Identifying the user’s goal helps verify the steps needed to accomplish it
• Stages. These are the actual steps a persona takes toward a goal
• Thought. Look at how the persona feels or reacts at each stage
• Insight. Consider if the end result is positive or needs adjustment